## STL Style: 50% Revenue Increase Driven by Technical SEO & Speed --- ## The Challenge: Losing Sales Due to Performance
STL Style, a beloved local St. Louis brand, was hindered by slow site speed and an underperforming e-commerce platform. This directly led to high cart abandonment and lost sales opportunities.
Key Pain Points:
1. Slow Mobile Performance: High cart abandonment rates due to long load times on mobile devices. 2. Poor SEO Visibility: Limited organic search traffic from local St. Louis buyers for key product terms. 3. Clunky UX: A frustrating checkout process created friction for customers trying to complete a purchase. ---
## The Brodyn Digital Solution: Targeted Optimization
We focused on high-impact technical areas to maximize online sales and stability. Our approach was strategic, not just cosmetic:
__Technical SEO Audit__
We deep-dive into your site's structure, coding, and back-end to ensure search engines (like Google) can properly index and understand your content. We used Google Trends to identify high-intent, St. Louis-specific search terms and seasonal demand signals, ensuring every page targets what local buyers are actually searching for.
Action: Corrected site structure and implemented local targeting based on Google Trends research to boost rankings for St. Louis-based keywords.
__Website Speed Optimization__
We expertly optimized the existing platform by streamlining the Wix storefront editor and eliminating unnecessary page bloat, allowing quicker searching and significantly reducing bounce rate. By focusing on image compression and efficient asset loading, we maximized site speed within the Wix ecosystem.
Action: Conducted expert image compression and asset loading optimization, and consolidated the product catalog into a single optimized storefront within the Wix editor to dramatically increase load speeds and reduce bounce on critical pages.
__Website Design (UI/UX Refinement)__
We focused on the structure and flow of the website, ensuring visitors could find products instantly. We redesigned the storefront architecture into a single, highly searchable catalog with multiple category links that function as instant filters, eliminating unnecessary page loads and guiding the visitor directly to purchase.
Action: Simplified the navigation and streamlined the checkout funnel and product catalog into one searchable storefront to drastically reduce friction and improve the purchasing journey.
## The Results: 50% Revenue Growth
The targeted technical and design efforts successfully transformed the STL Style website into a robust, high-converting sales engine:
__50% Annual Revenue Increase__: Achieved a 50% increase in overall revenue generated directly through Google organic searches and online purchases over the entire year following the launch. This demonstrates sustained growth powered by technical performance.
Conversion Rate Jump: The streamlined user experience and faster loading led to a significant increase in the percentage of visitors who successfully completed a purchase.
Higher Google Rankings: The site saw improved organic search rankings for key local terms, resulting in a consistent increase in qualified daily traffic throughout the year.
## Summary
Brodyn Digital achieved a 50% revenue increase for STL Style by optimizing website speed, executing a technical SEO audit, and improving the mobile checkout experience.